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Indian media company UTV Software Communications has signed a five-year deal with IBM to streamline its key provisions. The technology giant will take over the company’s finance and accounts, rights management, procurement, projects, material management and other key functions in a bid to provide a customer-centric operating environment. Included in the contract is India’s first cloud-enabled email system, according to the company.
Rajeev Wagle, chief financial officer, UTV Software Communications Ltd. commented: “The market here is growing at a rapid pace and customers are increasingly becoming demanding, making it imperative for us to offer fresh delivery platforms and content diversity enabled by technology.”
Under this agreement, UTV would work with IBM to sharpen its focus within the organisation on its core media business. Acting as the change catalyst to UTV, IBM would be implementing various business transformation initiatives over the next few years, an IBM statement said.
For UTV, the objective of this deal is to provide a customer-centric operating environment that delivers quality, cost-effective and value-added information services to enterprise entities, reducing total cost of ownership and providing security compliance while enabling the company to focus on its core business.
The contract also includes Indias first cloud-enabled email implementation via LotusLive iNotes, a security-rich, Web-Based email service, IBM said.
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