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India is becoming a hot destination for outsourced e publishing work since the countrys firms are charging a sixth of the prices prevailing in the West, an seminar organised by Confederation of Indian Industry CII has found. The industry is growing at an annual rate of 35 percent, experts said.Our outsourcing opportunities in the value added and core services such as copy editing, project management, indexing, media services and content deployment will help us make the publishing BPO ventures worth USD 1.46 billion by 2010, said Sriram Subramanya, vice chairman of CII Puducherry.
Despite the handicaps, premier publishers of the world like Oxford University Press and Springer Verlag outsource work to India.
As newspaper industry in developed countries are grappling with dwindling advertisement revenues and shrinking circulation base, they would eventually being to outsource to countries like India, said K. Venugopal, joint editor of Businessline, a daily newspaper published by The Hindu group.
The total size of the newspaper industry in the US and Britain is estimated at USD 75 billion.
Even if publishing processes worth five percent of this value is to be outsourced to India, we are talking about a USD 3.5 billion market, said Venugopal.
According to another professional in a private publishing company, Guruvinder Batra, cost savings, offshore production savings, technology driven efficiencies, costeffective multichannel publishing, faster timetomarket, use of parallel publishing, process improvement due to expertise and technology are some of the key advantages that publishers gain when they outsource to India.
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