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Dexterity, a leading IT and KPO player in Research and Analytics, today announced its new business focus on Marketing and Customer Informatics. In line with this development, the companys leadership team has been augmented by the appointment of Anantha Krishnan Krish, a former Accenture partner as Chairman and CEO.
In its new thrust in Marketing and Customer Informatics, Dexterity will now focus on the demand-side business processes through its targeted business solutions:
Marketing and Customer Data Management
Analytics
Insight Delivery
Market Research Outsourcing MRO
Krish, who was a partner in Accentures Analytics practice in New York, is an acclaimed thought leader and expert in the area of Analytics and Marketing Strategy.
Commenting on his role, Krish said, These are exciting times at Dexterity. The addressable market for Marketing and Customer Informatics is growing rapidly and is about eight times larger than the current USD Four Billion addressable market in the MRO space. With our rich expertise in the domain of Research and Analytics, we are all set to aggressively tap this enormous market.
Elaborating on the changes at Dexterity, Palanivel Kuppusamy, Founder of Dexterity said, For close to a decade, Dexterity has been a leader in the domain of Research and Analytics outsourcing. Over the last three years, we have more than tripled our revenues and now, are well set to capture a significant portion of the larger opportunity.
With its comprehensive portfolio of offerings, Dexterity will primarily target the sectors of Retail, CPG Consumer Packaged Goods, MELT Media, Entertainment, Leisure and Travel and Market Research.
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