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India's largest BPO firm Gecis Global rechristened itself Genpact, with tag line 'Global Business Impact(SM).
The search for a new name began December 30, 2004 upon GE's commercialization of its GE Capital International Services unit, selling 60% of Gecis equity to General Atlantic and Oak Hill Capital Partners - both well-known for investments in IT-enabled and knowledge-based companies. Of the suggestions that poured in from employees and customers, Genpact stood out and was eventually chosen. The Genpact logo was designed by Interbrand and depicts a stylized arrow aimed at a blue field.
"We chose it because it so aptly communicates our brand promise - generating value, commitment, partnership and impact," says Pramod Bahsin, Genpact's president and CEO.
Gecis, as it was widely known, thrived with the outsourcing boom with offices in Hyderabad, Bangalore, Jaipur, and Kolkata. It branched even further by building sites in China, Eastern Europe, and Mexico. Under consideration are plans to erect sites in India, China, and a yet-to-be-disclosed location in Europe or North Africa catering to a French-speaking clientele.
Expectations generated by the rebirth include passing the US $1 billion mark in annual revenues by 2007 – 2008 and gain a global workforce reaching 30,000 in number.
"We are absolutely committed to offering best-in-class products and services, and we will continue to innovate to ensure we meet that promise," Bhasin proudly proclaims.
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